Brand Story
Project to make my car
3 years younger and extend engine life
Extend my favorite car’s lifespan through a car care product
Story of a brand’s creation,
a CEO’s mind
"For customers who value cars, K1 LUBE’s product quality promises to extend their car’s lifespan by 3 years."
“Working at a global oil refinery company for 18 years, we realized that mass-produced engine oils were not truly meeting customer needs-especially Korean cars lacked an optimized formula.”
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Mass-produced oil ≠ Customer-specific needs
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No engine oil optimized for Korean car models
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Customers experienced reduced engine lifespan & performance
To solve this, scientists from Korea and Japan joined forces to develop a high-performance engine oil formula tailored for Korean cars.
Collaboration + Global additive leader technology = Innovation
By applying global standard additive company technology plus our newly developed additives, we formulated and launched a revolutionary product.
K1 LUBE was born not simply as a lubricant oil brand, but as an innovative brand that extends lifespan and maximizes performance of vehicles.
Philosophy of CEO & Researchers
"To continually research and develop products with the best technology and sincere efforts."
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Using the global standard additive company’s technology as the base,
K1 LUBE researchers have developed new additives and proprietary formulas.
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Our innovations allow increased fuel efficiency + prolonged engine life + reduction of carbon footprint.
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Our goal is not simply sales of lubricant oils. With the best technology and expertise, putting quality first, we help customers run vehicles where engines last longer and stay healthier.
K1 LUBE develops products tailored to the customer.
"The start of going global with a global premium engine oil perfected by Korean technology"
High quality, reasonable prices, and products tailored to the customer, three key values That K1 LUBE’s product development is based on.
K1 LUBE's Core Values
High Quality
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Based on Korea’s engineering technology
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Carefully selected raw materials
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State-of-the-art manufacturing process
Reasonable Prices
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High-quality at competitive costs
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Customers can experience best performance affordably
Products Tailored to the Customer
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Customized, not just mass-produced
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Optimized for Korean car models & real needs
Through these values,
K1 LUBE has been acknowledged by 50 countries worldwide as a global engine oil brand.
Global vision of K1 LUBE
"Experience K1 LUBE’s innovation—discover our products"
K1 LUBE goes beyond being simply a product,
Growing as a brand that is introducing a new paradigm in car maintenance.
Environment-Friendly Development
Through researching eco-friendly lubricant technology, we reduce carbon emissions while offering sustainable car maintenance solutions.
Connecting with Customers Worldwide
We collect feedback from 50 countries and continuously develop locally tailored products.
Innovative Car Maintenance Solutions
Beyond engine oil, we offer total vehicle maintenance and repair solutions.
K1 LUBE promises to offer the best in quality an
the best in service to all the customers whom we value.
Representing Korea’s technology,
through a design that can reflect Korea’s image,
K1 LUBE will lead the way where consumers can easily
feel the high quality of Korean products.
